SA Innovator SWAARM Global Calls on SASMA to Reconsider Stance on Concussion Headgear.

• South Australian company challenges SASMA’s “no proof” claims with seven years 
of research and global validation
• Parents and junior clubs urged to focus on risk reduction – not unrealistic promises 
of total prevention

Adelaide-based sports safety company SWAARM Global has responded to comments from the South Australian Sports Medicine Association (SASMA), which claimed there is “no conclusive evidence to support the use of headgear to prevent concussion.”

SWAARM argues this position risks discouraging families, clubs and schools from exploring technology designed to reduce the risk of injury in contact sport.

Simon Austerberry, CEO of SWAARM Global, said:

“SWAARM Global has spent more than seven years developing our Advanced Armour 
technology, specifically engineered to reduce impact forces and lower the risk of concussion in contact sports. Our headgear has been independently tested and validated by Virginia Tech University’s Helmet Laboratory in the United States, the world leader in sports headgear testing.”

“No seatbelt, no helmet, no safety feature of any industry can guarantee absolute 
prevention. What matters is whether the technology reduces risk. Critically, our data shows that it does. To suggest otherwise is misleading for parents and junior clubs.”

“We previously invited SASMA to review our findings and data, but that opportunity was 
dismissed. That was a missed chance for constructive dialogue, because our aim has always been to work collaboratively with medical and sports science professionals to improve athlete safety.”

“As a South Australian company, we are proud to be developing world-leading technology here at home. We believe it’s essential that parents, clubs and schools are given access to 
accurate information so they can make informed decisions about player safety.”

The patented Advanced Armour technology was developed in collaboration with Flinders 
University and has undergone five years of rigorous third-party testing under internationally peer-reviewed protocols.

SWAARM has renewed its invitation for SASMA to review the South Australian–developed 
technology and data, saying families in the state deserve a clear understanding of the 
available evidence.

Media Enquiries:
E: Tim@Loyalco.com.au
M: 0402 922 608

About SWAARM

SWAARM exemplifies business excellence through its commitment to player safety, product innovation, and ethical practices. With over seven years of dedicated Research & 
Development, the company created Advanced Armour—a patented breakthrough in 
protection technology that sets new safety benchmarks in contact sports, significantly 
reducing concussion risk and soft-tissue injuries.

What distinguishes SWAARM is its holistic approach to design, combining advanced 
biomechanical engineering and testing with feedback from elite athletes to ensure optimal protection, comfort, and performance. SWAARM’s headgear and body armour are trusted 
by top-tier athletes in the AFL and NRL, becoming the gold standard in men’s and women’s contact sports.

More than a manufacturer, SWAARM is a trailblazer redefining the future of sports safety, 
driven by a mission of continuous innovation and elite collaboration, SWAARM plays a 
crucial role in protecting the wellbeing of professional athletes to the grassroots, where 
juniors start learning how to play contact sport