North Melbourne is pleased to announce that Australian company SWAARM will be joining the club as an official partner.

SWAARM is a global leader in developing protective headgear and body armour for contact sports and is quickly becoming renowned for its innovative range of products.

With over five years of dedicated scientific research, SWAARM has developed its impact protection ‘Advanced Armour’, which aims to reduce concussive occurrences and female breast injuries.

Through the partnership, the SWAARM logo will be proudly displayed on the club’s VFL and VFLW guernseys and around Arden Street throughout the season.

SWAARM’s protective headgear is also independently trusted by Kangaroos stars Caleb Daniel and Tristan Xerri.

“We are excited to partner with a renowned industry leader in SWAARM,” North Melbourne Chief Commercial Officer Orry Lack said.

“SWAARM’s passion and commitment to making a difference for player welfare in contact sports and driving awareness of player safety is truly commendable.”

SWAARM Founder and CEO, Simon Austerberry, shared in the excitement of the new partnership.

“Partnering with North Melbourne is a proud milestone for SWAARM as we continue our mission to set new standards in player safety,” Austerberry said.

“We’re thrilled to support a club that shares our values of innovation, resilience, and putting player welfare first.”

SWAARM Head of Research and Development, Warren Young, said SWAARM has grown to become a trusted brand.

 “Seeing elite athletes have confidence to use our protective gear is a testament to the science and integrity behind our products,” Young said.

“We’re committed to changing the future of contact sports and leading a new legacy of safety.”